US Hispanic social media users – Part 1 : A market greatly underutilized by US brands
US Hispanics are more and more active on social media. Despite this, US brands seem to be rather anti-social with them when it comes to social media marketing.
Hispanicize, a leading resource for the Hispanic marketing industry, recently conducted and released, along with the Hispanic Public Research Association (HPRA) and Word Of Mouth Association (WOMMA), a Guide to the U.S. Hispanic social media market for 2011-2012.
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